The Unforgettable Shadow of Hyperflight

Nov 22
13:32

2012

Justin Lin

Justin Lin

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Absorbing from the forerunners' great achievement can benefit us from today's competition. Hyperflight designer, Eric Avar's design spirit can benefit people a lot. The real success ingredient that help to win the reputation is the modest attitude to learn from your forerunners.

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People may not believe that Nike Air Hyperflight have been existed for ten years. Since June 16,The Unforgettable Shadow of Hyperflight Articles 2001, Nike Basketball's Flight series had been the mark for the new Nike shoes trend, its streamlined appearance and futuristic design made a great contribution to the world shoes market. Its shining appearance adding with the imitation pearl effect materials created Hyperflight a high praise when it was listed, and the Hyperflight shelves were against a blank. Even so many years past, the shape design of these shoes is still can not be surpassed, no matter where you go you can see its shadow.
The perfect performance of Hyperflight open a new prologue for the shoes design industry. Eric Avar, as the designer of these shoes, has devoted more energy in the design process compare with other shoes, so the reward he had got was really deserved. The design inspiration of these shoes did not from a car, or simply from the athletes' needs, or from the shoes complex story, he was simply inspired by a NIKE company partner.
Although Nike Company had once a special team focused on the design of lightweight shoes, the concept and inspiration of these shoes were all come from Bill Bowerman, a coach of the Oregon University who was once a partner of NIKE Company. Avar explained, when he was only a layman of Nike, far from those proven success of Bill, he just followed the footsteps of these predecessors to go forward. Bill's life is very dramatic, his legacy and his once fortune in his life had all left to Nike.
Many people never heard the legendary of Bill's track coach of Oregon University. Bill was often help is athletes to reduce their shoes weight, and just because of the lightweight shoes, his team always won the first place in their games. Bowerman and Phi Knight together established the Nike Company. Because Bill has the economic minds, so he was responsible for the entire company's business and marketing. The value of Bowerman is that he has a large number of practical and professional knowledge, which help him establish the entire company's product design framework.
The year of 2000 for Eric Avar is prepared for the design of new shoes, it is also at this moment, he suddenly thought Bowerman's NIKE story, it is also the story ignited the his design spark of Hyperflight. "Bill's Nike story is just my design inspiration, so the significance of him is equal to me", Avar stressed. Bill's Nike spirit inspired Avar in his design of Hyperflight, and he admired Bill quite much.
With the constant development of the basketball shoes, street ball culture emerged, hip-hop appeared, players were constantly promoting their own personality, the presence of these factors have also decided the need for this arrogance and fearless spirit product-the Hyperflight.
Although the story of Hyperflight is ten years ago, Avar's Hyperflight design is still suitable for today's design principle. When people recall the ten years development of basketball shoes, many companies adopted the physical buffer of a molded plastic upper and stiff. But for Hyperflight series, the antiquated color and old design, it made constant failure and damaged and tarnished the reputation of Hyperflight, no one shoe can compare with the former Avar.


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