The Warning of Adidas Company Loss in Olympics

Nov 9
07:28

2012

Justin Lin

Justin Lin

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Nike's ambush marketing makes Adidas who spent ? 100 million to be London Olympics sponsor very embarrassing. It is one of the most triumphant marketing examples without a doubt in the games, however at the same time the external people though it was ambuscade marketing. Nike ad did not openly use Olympic words and five rings logo, but it still let more people think that this is an Olympic advertising.

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Nike's ambush marketing makes Adidas who spent ? 100 million to be London Olympics sponsor very embarrassing. Within 5 to 10 minutes,The Warning of Adidas Company Loss in Olympics Articles responding to unpredictable process of sports is difficult moves micro blogging marketing.Who dares to spend all the dignity and start all over again on the top, even if you gain nothing; who dares to make their fortune, who would dare to go down and live out their greatness. It is in London after the 110 meters hurdles competition game that Nike official micro blog @Just Do It published those words, and in 24 hours by net users it is spontaneous transmitted almost 130000 times and received more than 26000 reviews. To Nike the event of quitting the game of Liu Xiang who contracted with Nike as its spokesman will do harm to its brand dissemination. But this clever micro blogging messages changes a bit decay to magical effect on the brand marketing.In fact, this is not the first time Nike official micro blogging heat transfering. After rings competition, Nike released "no absolutely fair, but absolutely great "micro blogging and it is forwarded 20,000 times within 25 minutes. Men's 1500 meters freestyle swimming later the message shows that great is to make the world record after you, and the badminton men's singles final later it published great in the stadium on both sides. Living out your greatness series micro blogging is soon concerned by users. People have formed the habit of watching the exciting events and at the same time they expect what will Nike say.Nike activity on micro blogging has earned a lot of attention, and ambush marketing gained remarkable results. What is called ambuscade marketing is that it is not formal sponsors, and it through all kinds of marketing means let its own trademark connect with game activities. For the reason that ambuscade marketing business man did not pay for sponsoring cost, the London Olympic Organizing Committee has been always trying to prevent the appearance of ambuscade marketing.According to the regulation, Nike could not add the Olympic character and rings identifying in advertising immediately, however this does not imply that Nike will drop this chance to market once in 4 years. Nike, however, thought that the global economy is still shrouded in the haze under the debt crisis, at this time competing with Adidas as Olympic sponsorship is likely to be wasted. The missed strategy of Adidas in Beijing Olympics also gives warning to Nike -- spending huge sums of money to sponsor major sports events may not be the best marketing. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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