Breaking the Mold – Apps for Any Industry

Nov 16
08:39

2011

Max Muller

Max Muller

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The interactions that were once held over sales counters and with cash registers have now moved into the mobile world. Companies are contacting ...

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The interactions that were once held over sales counters and with cash registers have now moved into the mobile world.  Companies are contacting consumers on an incredibly personal level,Breaking the Mold – Apps for Any Industry Articles and when managed properly, these interactions can lead to a loyal client-base, increased understanding regarding the needs or desires of your clientele, and a modern, sophisticated approach to marketing.  Regardless of the industry, consumers are expecting some sort of mobile offering from the companies they patronize the most.  When a competitor beats an organization to the punch, things can get away from them quickly, so being one of the first to utilize the platform can pay huge dividends both immediately and in the long-term.  Many ask themselves how these programs can be used when it seems that no other groups on the industry use them.  However, with some insight and a bit of forward-thinking, finding a way to use the mobile obsession of the modern world to your advantage can really ensure sales numbers that will be the envy of your closest competitors.
The Restaurant Industry
Getting reservations at a great restaurant can be tough, which is why we are seeing many restaurants use Android apps to facilitate table bookings.  In addition to allowing some of your regular customers the ability to book or manage reservations, special offers or coupons can be included, giving added value to participants and helping to induce others to join in, download the program, and use it to their advantage.
Hotels and Motels
Hotels are quickly learning how the use of applications can benefit their guests and of course, their bottom line.  When patrons have the ability to check-in or check-out via their mobile devices, you are delivering convenience directly into their hands.  This can encourage repeat visitors which is one of the main goals of any hotel in operation.  Further, you can help fill up empty rooms by offering special discounts for typically “slow” weekends.  Any of these uses can boost the perception of a hotel, and in such a highly competitive industry, there is little doubt that increasing guest counts will boost revenue for everyone involved.
Various Small Businesses
By noting how some of the larger companies are using mobile features to their advantage, many entrepreneurs are finding it easier than expected to create and implement Android apps.  Free online services like Andromo allow users to manipulate pre-programmed templates, which can take much of the guess-work out of the process.  All one needs is the desire to take their client interactions to the next level, a willingness to try new techniques, and a bit of marketing to ensure that the consumer-base is aware of the application, and a company can make incredible progress into an industry no matter how they are “ranked” in the market’s pecking order.
The development involved with creating mobile apps isn’t nearly what it used to be.  Because of this, we are seeing more mobile applications hitting the market each day, furthering the belief that we are just beginning to see the scope that these programs will cover.  Business strategies change with technology and continued mobile development is producing some incredible options for consumers.  From establishing relationships to inducing patronage, giving consumers something they can take with them to use in the future has always paid dividends.  Mobile devices are the doorway into the personal interactions that forge lasting relationships.  Some of the most successful business personalities of our generation understood how to connect with clients at this personal level.  Now, the technology is in place to allow you to do the same. 


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