Curious about that apartment? Send a text message
NORFOLK, Va.—(July 16, 2007) – Mobile marketing has come to the apartment rental industry. For Rent Media Solutions, a leading apartment resource for searching apartments for rent, and a division of D...
NORFOLK, Va.—(July 16, 2007) – Mobile marketing has come to the apartment rental industry. For Rent Media Solutions, a leading apartment resource for searching apartments for rent, and a division of Dominion Enterprises, has introduced text messaging for its clients in Las Vegas, San Francisco and Richmond, Virginia. The product will be expanded nationally later this year.
Here’s how it works: Property managers include a unique keyword in their print advertisements listed in For Rent Magazine®, (they also have the opportunity for placement on the magazine’s cover, on ForRent.com and on additional on-site signage). The curious apartment seeker sends a text message with the property’s unique keyword to the short code 47368 (4RENT). Within seconds the apartment seeker receives a text message with information about the property.
Property managers also can use the service to send customizable messages promoting specials to potential renters, as well as important messages and alerts to their current residents.
“Text messaging makes For Rent Media Solutions’ clients more accessible to their audience,” says Terry Slattery, vice president and general manager of For Rent Media Solutions. “It also has the potential to strengthen the relationship between property managers and potential or current residents by giving them access to these properties 24 hours a day.”
Text messaging has become the dominate force in mobile communication. According to M:Metrics, an authority on mobile marketing, 68 percent of U.S. mobile subscribers age 18-24 regularly send and receive text messages. M:Metrics also reports that seven percent of mobile subscribers respond to short codes placed in advertisements or other media.
“Mobile marketing provides another avenue for driving leads to our advertisers,” says Brock MacLean, vice president of national sales and development for For Rent Media Solutions. “This product will allow our clients to expand their existing market to include a new and growing demographic, which is always on the go. Displaying the property management companies’ unique and exclusive keywords will catch traffic generated by apartment seekers driving by the properties as well as traffic generated after leasing hours.”
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 89 magazines covering more than 190 markets nationwide, including After 55 Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™ and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.
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ABOUT THE AUTHOR
Erica Campbell is the Marketing Manager for For Rent Media Solutions, a leading resource for searching apartments nationwide.