Does App Store Recognition Mean Success for iPhone Applications?

Mar 5
08:44

2013

YancyMarry

YancyMarry

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Considering the strict guidelines followed by editors of Apple for analyzing iOS mobile applications which are submitted for the App Store’s approval, most app developers consider that getting featured at the App Store translates to success for their software in the world mobile market.

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Considering the strict guidelines followed by editors of Apple for analyzing iOS mobile applications which are submitted for the App Store’s approval,Does App Store Recognition Mean Success for iPhone Applications? Articles most app developers consider that getting featured at the App Store translates to success for their software in the world mobile market. But in a competitive mobile application industry of today’s, mere recognition by Apple’s App Store does not imply that the download rate and sale of an iPhone app will be high. There is more to the success story of iPhone apps than simple listing. Firstly, users of the Apple iPhone tend to download those iOS mobile applications which get featured on the Top 25 Recommendation list at the App Store. Also, the software needs to be beneficial for solving mobile queries of users, it needs a USP, and the marketing budget should also be competitive. There is no set of rules for iPhone apps to win the App of the Week title so as to gain publicity among users and b downloaded at higher rates so as to be known as a successful iPhone mobile application. However, there are certain requisites that iOS developers need to keep in mind so that their iPhone apps get uploaded to the App Store and also win commercial success. They are:

1. Innovation is key – Being unique is the foremost factor that determines the success of iPhone apps after it is uploaded to the App Store. Whether an iOS mobile application is a utility or a fun software, having innovative features and functions is very important. The best example of how innovation can lead to success of iOS apps is Siri. The original idea used for building the Siri app inspired Apple to acquire it in the year 2010; it is now an integral feature in iPhone 4S.

2. Optimal use of in built features of the iPhone device – Research results have shown that the App Store generally promotes iPhone apps which take advantage of the in built features of the device. For instance, a developer must make optimal use of the iPhone’s advanced camera settings, its touch properties, and the pinch and tap user interface. The rotating, cropping, and addition of brightness, color, and contrast features should be added to iPhone photography apps; showcasing or promoting the recently introduced Siri within the app functionality is also another effective way to get promoted at the top of the rankings within the App Store, thus leading to higher download rates.

3. Networking is important – Did you know that as an iPhone app developer, it is necessary to develop an informal rapport with the in house editorial team of the App Store and all PR firms which work in close contact with Apple? The networking process should start at the early stages of development, so that you may be able to explain the unique qualities of your upcoming iPhone app and explain aspects such as why users should download your app and what mobile solutions it will provide. This not only generates awareness about your iPhone app which can be used for marketing purposes, it may also inspire feedback on whether any changes need to be made to make the iPhone app features more appealing.

Following the above guidelines and working towards good designs and better performance techniques will help iPhone apps be featured at the App Store and also ensure their success.