Mastering SEO: A Comprehensive Guide to Tracking Your Progress

Jan 2
17:19

2024

Richard Bolduc

Richard Bolduc

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The process of monitoring your website's search engine ranking can be a daunting and time-consuming task. Many resources suggest using services like position agent at bcentral or similar tools that require you to input a keyword and then provide information on how your site ranks under that keyword on major search engines. However, these tools often only provide results for the top forty pages of the top seven engines, leading to frustration and ineffective tracking. This article aims to provide a more effective and revealing method of tracking your website's search engine placement.

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The Pitfalls of Traditional SEO Tracking Methods

Traditional SEO tracking methods often lead to a cycle of constant reworking and resubmission,Mastering SEO: A Comprehensive Guide to Tracking Your Progress Articles which can be counterproductive and even result in your site being flagged as spam. Many website owners become disillusioned with the process, abandoning the pursuit of front-page search engine placement and turning to other promotional methods. This is unfortunate, as front-page placement can significantly increase a website's visibility and traffic.

A New Approach to SEO Tracking

Rather than focusing on where your website can be found, it's more beneficial to focus on where your website is being found. This approach provides valuable insights into what's working, how users are finding your site, and how they're thinking. Instead of guessing at potential keyword combinations and waiting for results, you can learn from actual user behavior.

Utilizing Website Statistics Trackers

So, how can you find out how visitors are finding your site? The answer lies in website statistics trackers. Many hosting companies provide these tools, which include a section for referrers or top referrers. By checking this section, you can see how users found your site. If they found you through a search engine, clicking on the link will take you to the page they found, complete with the keywords they used. This allows you to monitor your progress on a weekly basis and see where your site is appearing in search results.

If your hosting company doesn't provide a statistics tracker, there are free options available, such as GoldStats. Implementing a statistics tracker on your site is crucial for effective SEO tracking.

In conclusion, marketing without referrer stats is akin to trying to catch a fly in the dark. By focusing on where your site is being found and utilizing website statistics trackers, you can gain valuable insights into your SEO efforts and make informed decisions to improve your search engine placement.