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10 Must Have Web Design Traits That Help Maximize Your Home Page Return On Investment

A business homepage is an essential component of conducting business in today's commercial arena. While calculating traffic is important, the nuts of bolts of the actual web design itself is often the most critical component to ensure clicks convert to revenue.

Fact: The powerful presence and ever evolving capabilities of the Internet has narrowed any global trading gaps and forever changed the corporate terrain of worldwide commerce. While traditional print and media promotional tools still maintain a foothold of relevance in most organizations, companies in any market vertical conducting business on any scale recognize the significance of hosting a homepage to procure leads, tout services and wares and, most importantly, generate revenue.

In a world where customers often click before they call, an Internet site is a critical tool to attract the often short attention span of the consumer masses and help a business stand apart from the competition. But once you get customers checking you out, is your web design interface engaging and compelling enough to make them stay? Following is a list of 10 "must have" features that will encourage clicks and navigation and ultimately help your business increase and maximize your overall return on investment.

When Mapping Web Design Features For Your Business, Consider:

• Original Content: Incorporate relevant, credible copy throughout your final format. This will ensure potential clients don't get bored sifting through content they've seem in various versions throughout the Internet

• Information Integrity: Rather than dumping copious data tidbits at users, a site should instead focus more on the overall quality of the details shares

• Organization: A business homepage is often a company's only chance to make a first impression; work with a team of professional web design experts to ensure that the final user interface is well presented and organized

• Search Engine Optimization: SEO is an invaluable, although often overlooked, web design component - reputable teams will incorporate SEO tools such as keywords and keyword phrases in titles, meta tags, headings, etc. to help catapult a site to the top of the browser rankings based on previous search results

• Site Updates: Work with your web design firm to have an easily navigable "New!" section on the final page to ensure recurring visitors can quickly access updates

• Blog Section: Establish your business as a subject matter expert and your page as more than a static entity with a blog section houses within the site

• User Intuitive Navigation: Even the finest content/copy ever created doesn't stand a chance on a site that isn't user friendly; when teaming with project specialists, ensure they understand the importance of user navigation

• Interactive Components: Including features such as "Contact Us" or "Speak With A Representative Now" are excellent methods to plug into your target client demographic and engage

• Quick Response Time: If users do utilize the interactive components laid out in your business web designScience Articles, response time is critical to let users know that the site is a real time entity backed with actual human beings

• Security: This feature perhaps trumps all others - it is critical to align with a reputable web design firm well versed in site security to guarantee clients have a positive site experience free from hacking or virus threats.

Source: Free Articles from


Chris Harmen writes for Design and Promote, innovators of graphic and web design in Naperville, IL. With a host of cutting edge technologies and capabilities, Design and Promote partners with clients to deliver top notch Naperville web design

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