A mobile website engages more customers, increases sales and strengthens your brand

Mar 15
07:17

2012

Tony Price

Tony Price

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Currently, only about three percent of all websites are mobile friendly - they have been properly optimised to appear on a small-screen mobile device such as a smartphone. And yet gartner Research tells us that by 2013 more people will access the Web using a mobile 'phone than a PC.

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Your website is a business asset and if 25% of your current visitors are viewing it on a mobile device,A mobile website engages more customers, increases sales and strengthens your brand Articles it's only 75% effective. Without a mobile site, its effectiveness and thus value will continue to decline.A poor mobile web experience can negatively affect your brandMost websites don't look at all good on a mobile 'phone - the text can be unreadable, the forms don’t usually work and navigation can be all but impossible on the small screen. In fact, up to 80% of the content visible on a desktop or laptop won’t appear on a mobile device.So, by not optimising your website for mobile devices, you're making it very difficult for prospective customers using a mobile 'phone to find or contact you - let alone buy from you.Allowing a mobile browser determine how your site looks means you risk losing your brand identity. According to Google, a poor mobile web experience can negatively shape a consumer’s opinion of your brand or company and 61% are unlikely to return to a website they had trouble accessing from their mobile 'phone.Creating a mobile website requires expertiseThere are some quick-fix solutions and applications available but building a properly optimised mobile website requires expertise.Ratiocinate mobile web designers review your main website and select only the most important elements of each page for your mobile site to ensure visitors get a positive and rich experience.Our mobile sites come fully search engine optimised and include automatic device detection, click to call and email, Google Maps, bookmarking and the option to visit your main site.So, engage more customers, increase your sales and strengthen your brand with a mobile website.