The Impact of Frames on Your Marketing and Promotion Strategies

Jan 2
22:17

2024

Richard Igoe

Richard Igoe

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This article delves into the advantages and disadvantages of using frames in website design, and how they can influence your marketing and promotional efforts. When creating a new website, one of the initial decisions to make is whether to incorporate frames. Frames technology enables the display of multiple web pages on your screen simultaneously. A typical frames site includes a navigation menu on the side or top, with the main content occupying the rest of the screen. However, you can use more frames if it benefits your site.

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Advantages of Using Frames

  • Ease of Navigation: Frames can enhance your site's navigability by maintaining a visible navigation menu. As you may know,The Impact of Frames on Your Marketing and Promotion Strategies Articles easy navigation is a crucial aspect of website design.

  • Speed: Frames can boost your site's speed as the site theme (images, logo, etc.) and the navigation menu, housed in frames, don't need to be downloaded each time a visitor opens a new page. Only the content page changes.

  • Design and Maintenance: Using frames can simplify the design and maintenance of your site, especially for large sites. For instance, to add a new page linked from other pages on your site, you only need to add a link on your navigation menu, not on every page.

  • Interest and Advertising: Frames can make your site more engaging and allow for permanently visible advertising banners. For example, the Word magazine site www.word.com is an innovative site from a design perspective.

Disadvantages of Using Frames

  • Browser Compatibility: Initially, the issue was that not all browsers support frames, but this is now a minor concern. You can address this by including a noframes area below your frameset, with a simple navigation menu and a statement like "Sorry your browser does not support frames".

  • Search Engine Optimization: Some search engines only index the home.htm or index.htm page without spidering the rest of the site. This could affect your site's ranking unless you have good tags. However, you can create "doorway" pages that redirect visitors to your index.htm page.

  • Directing Visitors: Frames can make it challenging to direct visitors to a specific page on your site, especially if you want to use email to send a visitor to a page with details of an affiliate program, for example.

  • Confusion: Frames within frames can be confusing, so you need to pay special attention to your hyperlinks when designing your pages.

In conclusion, the decision to use frames is subjective, but it's essential to understand the pros and cons before designing your site.