Effective Landing Pages Maximize Conversions
A convincing landing page is a tool all CPA websites need to convert casual visitors into new clients. Landing pages that lack key techniques will miss potential clients.
Many tricks and tips exist to help you up the popularity and efficaciousness of your CPA practice web site. Take for example the layout and content of your landing page. The landing page either engages the people who are sent there to explore your website further or turns them away.
Each time someone clicks on a search engine result, an internet marketing link, or a social network click-through, that person's browser opens a landing page. The initial idea or search term which brought visitors to your site can thus be a theme which is expounded upon on your landing page.
What comprises a great design for your accountancy web site landing page? Well-crafted accountant web design follows several basic tenets.
Accountant web design should be friendly and professional and make it easy for web site visitors to discover the content that they are looking for. The key is building the page around a consistent and intuitive navigational structure.
Use powerful and descriptive headlines to structure the information and to tell potential clients what the page is all about. Got more than three paragraphs? Add subtitles. They delineate how you've organized the page.
Landing pages for strong CPA websites must also emphasize the services that you offer. Even the casual reader ought to understand what you offer customers. Keep in mind that looking for a particular service or solution may have brought them to your page. Give them a telephone number or a contact form. Such functionalities will make it very easy for potential clients to get in touch with you.
A accounting firm web site landing page must also contain a call to action. Apart from being informative, it ought to tell people what to do. Stimulating web site visitors to become your customers is fundamentally what the landing page is all about. This is best achieved with good accountant web design.
Have you noticed buttons on other websites? That is the easiest way to invite a reader to take action. It means the solution to their problems is just one click away. One such option is the addition of an "ask us a question" button. In this instance, you must have somebody available to provide potential clients with online accounting advice.
To create an especially great landing page, think about adding a video. Videos are good at building a friendly connection. Additionally certain accounting problems can be more smoothly answered via video. The skills you and your practice mates offer can definitely be on display on a video. Informatory, straight to the point and fresh accounting advice videos are an enormously mighty asset.
CPA websites can prove way more useful thanks to a well-designed landing page. The care you put in will make your firm stand out. Craft it well, and your landing page will elevate your brand and company reputation for you. After all, you hope people will remember your practice every time they necessitate accounting services.
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ABOUT THE AUTHOR
Brian O'Connell is the CEO and founder of CPA Site Solutions, one of the country's most successful businesses dedicated entirely to designing great CPA websites. His firm presently provides websites for more than 5000 CPA, accounting, and tax preparation firms.