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Meta Tags Explained-Create and Check Your Meta Tags

Meta Tags ... and Check Your Meta Tags Meta Tags are used to describe ... about the document to search engine robots, browsers and other ... ... Here we will examine

Meta Tags Explained-Create and Check Your Meta Tags

Meta Tags are used to describe information about the document to search
engine robots, browsers and other automatic programs. Here we will examine the
most important Meta tags and how to create and check them. Although they are not
difficult to create manually there are tools available for generating and
checking Meta Tags that make it easier for those not familiar with HTML.

Meta tags are contained between  the tags near the top of the page and are invisible to the end user. Although there are many meta tags we really only need to concern
ourselves  with the 4 commonly used tags:

  • Title

  • Description

  • Keywords

  • Robots

Title Tag

Although not strictly speaking a meta tag, the title tag is the most
powerful tag for search engine optimisation hence it is
considered here. Text you place in the title tag appears in the top bar
of the Web browser and is usually the first line displayed by search
engines. Because of its importance to search engines the title tag
should contain your keywords and should reflect accurately what the
page is about The recommended length is 5-8 words.


This is the page Title

Description Tag

The page description should accurately describe your Web page and is
usually displayed by the search engines along with the title. The
description should be less than 200 characters and ideally less than
140 characters. It should contain one or two of you keyword/keyword
phrases with the most important one appearing near the beginning.


CONTENT ="content">


= "Description"  CONTENT = "Building a Website for beginners. Free
step by step guide to building a Website" >

Keywords Tag

This tag was previously used by search engines to determine page
relevancy it is no longer used by the major engines. The tag is a list
of keywords and phrases. Each Keyword or keyword phrase is separated by
a comma.

Try to limit the length to about 10 words, less is usually better.
Don't be tempted to enter 100's of keywords just because you are
allowed. Don't repeat your

keyword more than 3 times

as some search engines and indexes will penalise you for spamming.




Robots Tag

The robots tag is not normally used. It is used to tell search
engines how to index the Web Page. Web pages will be indexed by search
engines unless explicitly being told not to. Normally you will want
your page to be indexed by the search engines and hence you will not
need to include this tag. Include the tag only when you want to stop a
Web page being indexed.



 Meta Tags

Building a Website-A beginners Guide

Free Web Content, sans-serif" size="2" >

Meta tag Generator

Although it is very easy to create your own Meta tags most Web page editors
have a built in meta tag generator so that you don't need to enter the HTML
yourself. If yours doesn't then there are several free online meta tag
generators that you can use. You simply fill out an on line form and the HTML
code is created for you. All you then need to do is to copy and paste the code
into your Web page ( while the editor is displaying HTML).

Meta tag Checker

To ensure your Meta Tags are correctly formatted before you submit
them then use the
tool or

Trellian Code pad
. They will check the HTML on your Web page
including the Meta tags. There are online tools available if the page
you want to check is already online.


 Website Ranking/Position and Meta Tags

Although not all search engines make use of the Meta Tags in the same way
Meta Tags are still important for achieving a good
website ranking. As it is a difficult an time
consuming process of tracking which search engine uses what Tag and the
importance it places on that tag then simply assume they all use them equally
and make the best use of them. Please don't leave them blank!

Source: Free Articles from


Stephen Cope is a freelance trainer and the Webmaster at -
making a website and IncrediMail and Outlook Express Updates.

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