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Priority In Website Design Or Website Usability

There is an age old debate that has raged on since the dawn of the Internet as to what a website should pay more attention to: usability or design.

While usability is important to the overall experience, one camp says, your design will broadcast to the world whether or not you are truly a professional individual or organization. Another camp disagrees. They say that content is king above all else, and it should not matter what your site looks like as long as you need the features and the information that your audience demands. While it would be really natural to side with the latter, the reality is somewhere in between.

Website Design

Web page design is very important to the branding initiatives of a company or website. Without proper branding, or making the world come to realize you by a mark or a slogan, you run the risk of getting lost in the crowd of competitors out there. While your customers are smart, they do not need the time to painstakingly research every life decision they encounter. They certainly want to realize more about the merchandise or service that you are selling, but they also realize that time is short, and that much can be told by a company's mark on its industry and the public at large. Your design can help you accomplish this. However, it is important when planning your website's design not to looking carried away with needless bells and whistles that distract from content.

Web page Usability

For your website to be usable, it must accomplish two things. First, it must be easily navigable. You should be able to access the rest of the site from every page, and your internal links should be descriptive enough about what they hold that readers should not find themselves guessing with uncertainty. Secondly, your site actually needs to bear content that would make an individual wish to buy. Without content, you need a glorified business card that you need to keep paying for every month.

A Out Of The Ordinary Viewpoint

Design without usability is meaningless. No one ever bought anything because they thought you had a neat looking site. You need to have some reason to separate one from their time and money. However, the greatest content in the world can be rendered moot by poor color choices and bawdy flash design. Finding a delicate balance between the two is what you want to do as a business or site owner.

How to Strike the Right Balance

You may consider using a professionally designed template from a hosting company. These are made to be aesthetically pleasing and some are even customizable. Or you may wish to hire a professional. Either way, work to ensure that usability and design are colleaguesFeature Articles, not competitors.

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