Professional Logo Design Companies vs. Freelance Designers

May 5
13:04

2010

Claudia Winifred

Claudia Winifred

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If you own a small business and if you have seen the efforts large corporations put in to keep their brand identity intact then you must have realized the importance of a logo design. Your logo design appears everywhere and creates your brand identity. Whether you market your business on the internet or offline,Professional Logo Design Companies vs. Freelance Designers Articles you will use your logo to give a visual appearance to your business. This practice assists in creating your brand awareness and promoting your products.

 

Now, who should you choose to create your logo design and help you build your business image? Remember, your logo design will represent your business for years to come. You and your business will be recognized by it. You can’t afford to hire an average designer for this crucial task, because a minor mistake can even be devastating for your business.

 

See, small businesses don’t have extra funds for experiments. They have limited funds and they have to do the right thing in limited budget. Consequently, when it comes to creating your brand identity, you have to get the right designer to do the perfect work for you.

 

Now, as you begin your search for a qualified and experienced designer, you will come across two types of professionals or services. They are: Professional logo design companies and freelance designers.

 

Professional logo design companies have a proper offline presence with an office. They have in-house logo designers to ensure that they follow the creative brief of the client flawlessly.

 

On the other hand, freelance designers have expertise in designing and using some design software. Some freelancers work from home, because they don’t have a proper job and to earn bread and butter, they provide their services from home.

 

See, freelance designers may be experienced, but mainly their expertise are limited to designing graphics. They are not really, usually, experts in creating brand identities for serious businesses and websites. These freelancers don’t focus on one area only, like designing logos only. They take all sorts of design jobs.

 

Now, let’s talk about professional logo design companies. These companies mainly work with large corporations and assist them in creating their brand identity. They have dedicated designers just to create logo designs for them all day long. When you see their portfolio, you will notice that they have a lot more logos to show than a freelancer. This is also a sign that serious businesses prefer professional logo design companies over freelance designers.

 

When you compare both, who seems to be more reliable? Well, a professional logo design company will always get preference over freelancers. There are several reasons. See, a company will provide their client with a deadline and they will strive to meet it always. As large logo design companies have dozens of designers on their team, they can have different designers work on the same project to produce different concepts based on their experience.

 

This helps client see all different kinds of concepts and ideas and choose the most appropriate design for their business or website.

 

So, now you know what you should do when you are ready to create a visually attractive logo design and build your brand identity.