Quality Website Design and Content Support your Online Success

Sep 12
07:25

2012

Bob B. Hamilton

Bob B. Hamilton

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Not only is your content important when you’re trying to improve your ranking on search engines, so is your web design. Both of these factors can help you create a profitable site and aid in reaching your marketing goals. Read on to find more about how quality web design can support your online success.

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Not only is your content important when you’re trying to improve your ranking on search engines,Quality Website Design and Content Support your Online Success Articles so is your web design. Both of these factors can help you create a profitable site and aid in reaching your marketing goals. Unique information is one way to get the various search engines to rank you higher, but if your site has a drab design or the navigation is slow and difficult, you’ll find no matter how accurate and ground breaking your information is, you won’t retain visitors’ attention.

One thing to consider on the website design is the ease of navigation. If your pages download slowly, many of your visitors will become frustrated and never visit the other pages that promote your product. Search engines are different from people, but not when it comes to waiting for a download. Large files, flash or audio files that take some time to load will negatively affect your page ranking.
Your directory structure also has a bearing on the ranking with search engines. Using separate folders for each webpage can create problems with indexing since many of the spiders won’t index a site with a vast number of subfolders for page files.

Eye appeal may not affect the way search engines initially rank you, but it will affect the number of visits to your website or purchases made, which ultimately affects your ranking and your goal of making a profit. Having a sight that’s pleasing to the eye with visual interest, yet not too cluttered is important for any marketing goal. Easy navigation and clearly identified contact information, pages and directory can also make it easier to read and far more inviting.

Links also improve your page ranking, both links to your pages and links to other sites. If you have links to other sites, the way you identify the links is also important. Click here is not an option when creating a professional looking website. Hyperlink names can increase your rankings by associating your page with the key words used in the hyperlink. Even though linking is important, overdoing the links can drag down your reader appeal. Consider opening a page a seeing nothing but blue hyperlinks. It buries any of the significance and doesn’t allow anything to appear prominent.

Original quality content will also bring you higher rankings with the search engines and hold the interest of your visitors. If you have text people enjoy, they’ll recommend your site and be frequent visitors, too. The more visitors you have, the more opportunity you have to market your product or receive clicks on advertising and the more profitable your site will be.