Things that Put Off Website Visitors and Affect Your Conversions
If your business is not getting conversions proportionate to your website traffic, it could be because some key website elements are not the way they need to be. Be aware of the website factors that could be driving your visitors, and your opportunities of conversion, to competitors.
You have a website that is bringing in great traffic. But, the traffic doesn’t seem to generate the expected volume of conversions. In addition, your visitors seem to be leaving your website immediately. What is it that seems to be stopping them from taking the next step that would bring them closer to your brand?
From design to navigation, there are several factors that could be driving off your website visitors. If any or all of the following common errors apply to your website, hire a professional web design service to fix them immediately:
A Design that Fails to Connect
It is crucial to keep up with the times when it comes to website design. If you have not made a single change to your design in the last 5 years, no wonder your visitors are leaving your website. Redesign your website with the help of a professional Manchester web design service.
A Clumsy Homepage
If your homepage is crowded with text, navigation bars, images, and menu options, then visitors will have a difficult time finding desired information. This experience is sure to leave them frustrated enough to never want to visit your website. It is also equally important to have your website displayed perfectly on any user device.
An experienced web design service prevents the above errors with a clean and organised homepage with each page element having its place. It also develops a responsive design to ensure effective website display on any user device.
Poor Unauthentic Images
Poor image quality, or photos sourced from a photo library showing cheerful supermodels, fail to evoke emotions for your brand in audiences. A web design Manchester service protects you from such costly brand pitfalls by insisting on having real images depicting your office, employees or events. Such images tend to evoke trust in your brand.
Confusing links to inner webpages; links that land the visitor on a page different from that mentioned in the menu header; absence of a Home button on every webpage; difficulty in reaching contact page; are some examples of worse navigation errors that drive visitors away within seconds.
Poor Content Visibility
Small font size that compels audiences to squint, and gives them a headache, is a sure loser. So is content, presented on a colour background that makes reading highly stressful. Font size and colour, background colour, and adjacent images or graphics, need to be well-balanced to enable visitors go through the text without any strain on their eyes.
Absence of Calls-to-Action
Every webpage should have a clear call to action, guiding visitors towards the next step. Without proper calls-to-action, your visitors will be stranded with exit as their only way out.
Being unaware of small details that can put off your website visitors can be costly for your brand. It is therefore important to hire a web design expert that pays heed to changing aspects of web design and usability. With such a professional Manchester web design service, your website will not lose any opportunity to turn incoming traffic into conversions.
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ABOUT THE AUTHOR
Blue Whale Media is one of the leading seo and web designing company in UK. Our expert services include website design, eCommerce website design, brochure website design and many more. Visit us today and get your site on top of the search engines!