Why Your Website Must include a Call to Action

Jun 28
07:51

2012

Bob B. Hamilton

Bob B. Hamilton

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In order to increase your online sales, it is necessary for you to attract new visitors and to encourage them to buy your products.

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Internet marketing is an easy job but it is very competitive. In order to increase your online sales,Why Your Website Must include a Call to Action Articles it is necessary for you to attract new visitors and to encourage them to buy your products.  People that would possibly be interested in buying from you will compare available options as it helps them to take buying decisions.

To successfully increase your online sales, it is necessary to provide all valuable information for any potential buyer in an efficient manner. This can be done by using different calls to action.

When a potential buyer visits your website, he looks for all such information and statistics that will help him in making a decision about purchasing or not purchasing your product. By offering all the required information for the potential customer in an easy manner, you will be helping him in taking his decision and this will encourage him to buy your products.

According to research, 89 percent of US internet users prefer to search online and compare products and prices before making an online purchase.  By asking them to take action, you will help encourage them to make a decision to buy from you.

It is also necessary to use a call to action at the right places on your website. Many visitors will enter your website through the home page. If this is the first visit of this visitor at your website, he will certainly look forward to browse more of your pages. On the other hand, if this visitor is a regular visitor, then he may be just ready to make a purchase. 

In order to make your marketing website more effective, you will need to use a calls specifically meant for all types of visitors. If the visitor is a returning on your website, a call such as “Buy Now”, or “Request a Quote”, or “Free Trial” will attract him and instead of wasting his time he will make use of these options immediately.

Things change a little bit when dealing with first time visitors.  For the first time visitors, other types of messages will be more effective such as “comparison charts,” or “case-study” or “Download e-book”. Using call to action on your product description pages will also help you in increasing your sales.

When constructing your website, make sure that you encourage your visitors to make a buying decision as soon as possible.  This can easily be achieved using a call to action.


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