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Internal Linking Benefits And Seo Strategy For Your Website

That is, they give a lot of time acquiring back links to their own site. Under any circumstances, they forget that off-site SEO is only part of the SEO process. There is also on-site SEO, which can b...

That is, they give a lot of time acquiring back links to their own site. Under any circumstances, they forget that off-site SEO is only part of the SEO process. There is also on-site SEO, which can be equally important.

In essence, on-site SEO is all about making your web pages google search engine friendly. Google publishes their own set of website owner guidelines. Much of it is usual to understand. The key points include:

1) Do not associate your site with dubious websites such as link farms.

2) Publish content that are usual for search bots to understand.

3) Use keywords in page titles.

4) Content should be unique and original.

5) Static text links are preferred.

6) Site map is recommended for larger websites.

7) No doorway pages or invisible texts to try and manipulate google search engine rankings.

8) Adopt a neat and well organized internal linking structure.

Internal linking tend to be neglected by many website owners because they think that only external links matter. That is not true. For example, you can easily boost your search rankings by using google search engine friendly URLs and including keywords in your page title tags. These are all on-site elements that are often overlooked.

Remember that the google search engines exist to help users find the most relevant content as immediately as possible. So it will certainly help if you can design your site in such a way that it's usual for the users to locate important content.

For example:

1) List important links FIRST, at the top of your navigation menu.

2) Use static text links instead of Flash links or Javascript links.

3) Use in content links to point to other related pages on the website.

4) Use of proper anchor texts in all text links. For instance, instead of "click here", your links should say something like "SEO benefits".

The above offers a guideline on proper internal linking. So what are the benefits when you follow these guidelines?

1) Search bots find it easier to locate content. - some of your web pages may be four or five levels deep. Having internal text links make it easier for search bots to find all the content on your site.

2) Positive web user experience. - Web peoples will find it easier to navigate your site. Since they can find info easily on your site, the google search engines will also reward your site with higher google search engine rankings.

3) Ensure that related content is easily found. - In content links ensure that readers can browse related pages if they want to.

4) Reduce bounce rate. - Web users will give more time on the website since they donít need to waste time searching for content on the site. This will lead to a reduction in bounce rate.

The overall SEO strategy is to improve the user experience with proper internal linking so that you beat your competitors when it comes to offering relevant information to web users. As long as you can do thatScience Articles, your websites will continue to enjoy high rankings in google search engines.

Source: Free Articles from


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