Tommy Martin

Oriental Beauty—Armani Spring Summer 2009

Fashion Design Costume, Armani Spring Summer 2009, Paris Couture Week, Chanel
Introduction of Armani Spring Summer 2009 costume

Facing the global recession, we can see an evident division in the Spring Summer 2009 haute couture shows in Pairs, some suggest that clothes being an escape from the downtime, while the rest insists they should reflect it. The couture week itself is shortened to three days and featured 20 shows compared with 23 the previous season. Designers are all had thoughts on dealing with the tough times.

Karl Lagerfeld from Chanel decided to embrace the down by choosing the most economic material—paper to illustrate his minimalist clothes which he names “New Modesty”, and after the show he implored people to stop crying over the slowdown. Actually, haute couture is aimed at wealthy clients and the press rather than buyers from retailers, thus take the chance to paint a brand’s image will help promoting sales. Evidently, Armani designer captures the spirit well. Giorgio Armani believes in the holy mission of haute couture is to make people dream. Therefore, he set a n exotic show inspired from Shanghai and the roaring 1920s, featuring silk shawls and models with cropped black hair. His creations are not about the crisis, but about an inspiration from a forgotten world—a vigorous world.

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Article Tags: Spring Summer 2009, Spring Summer, Summer 2009, Haute Couture

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