Check how to produce the content that would be loved by visitors of your website!
Producing interesting and engaging website content is the choice we make. Someone decides to work hard and put in the work and time needed to create awesome content and advance online presence while others think it’s okay to stick with poor content. Well, taking an easy path and choosing to go with poor content will get you and your business nowhere.
In this article, we will review how to produce the content that would be loved by visitors of your website. First, let’s take a look at what makes an awesome content, and then move on to the tools that can help to produce it.
1. Create Visitor-Centered Content
Okay, here’s the hard truth: no one really wants to read about your business. Many companies spend millions on writing bios, mission statements, and visions but people don’t search for them on the Internet. Every time they conduct a Google search they need to solve a problem, and mission statement and bio of the CEO won’t help with that.
To succeed in online business, your content must provide the greatest possible value to the people who view it. This strategy is sometimes called “customer centric,” which perfectly illustrates the essence: make the content helpful for viewers, and it’ll be awesome for them.
2. Use informal English
Your English professor in college may have taught you that you should always write in an academic style and avoid using “I,” “we,” and “you.” This strategy worked great back then but it won’t work now. The last thing you want is your content to sound like a research paper. Yawn.
What you want to do is speak directly to the viewer, which means using everyday language, including all those “I,” “we,” and “you.” Use friendly conversational tone to make your text interesting and avoid sounding like a corporate employee.
3. Create Thought Provoking Content
Another way to improve the quality of your online content is to produce content that leaves readers with questions and provokes more thinking. No, this does not mean writing incomplete posts but rather including answers that make viewers reflect on how they can take advantage of the information they just read.
To make sure that viewers read the posts completely, make sure that introduction is able to attract their attention. Given that most people decide whether to read further by quickly analyzing the first two or three sentences, it’s critical for you to get into thought provoking business quickly.
4. Use Visual Aids
Reading text may be boring for people who are visual learners or who appreciate visual help in comprehending information. That’s why you should use images, diagrams, videos, and other visual help to get your point across, improve understanding of the content, and advance marketing campaign.
Add them to every article you post on your website. You’re not writing a book there, so no one expects you to discover text without images.
5. Proofread it
Grammar and punctuation are big-time mistakes that make your site look unreliable. Seriously, who trusts an advice of a person who writes like an amateur? In the modern information-saturated world, people are used to trust professionals who know that they’re doing, so don’t let these silly mistakes undermine your reputation. Hire a professional proofreader if necessary.
Tools for Producing Awesome Content
1. Canva. This is a tool that helps with digital content creation (infographics, images etc.). It’s perfect for providing great visual content and creating a style for your website.
2. Admission service. If visitors spot spelling and grammar mistakes on your website, you’re history. Best Essay Tips is a service that provides writing assistance for those with online content needs. These high-quality freelance professionals can ensure that you don’t look like an amateur.
3. Thinglink. If you need to tag images to make them engaging with links to social media, music, video, and text, this is a great tool for you. It also allows to write comments on the content and follow image channels.
4. NewsCred. This is one of the most popular content development platforms out there. It provides businesses with thousands of articles, images, and videos to use in the content marketing strategy.
