Al Kernek is the author of "Creating E-Mail Newsletters - A Practical Guide for the Real Estate Community." He has been a licensed real estate broker in the state of California since 1978.

Moreover, Al has thirty years of executive-level marketing experience in both Fortune 500 firms and entrepreneurial start-up companies. He has extensive experience in Web marketing and the use of e-mail newsletters to promote products and services. A former military officer and Vietnam veteran, Al earned an associate of arts degree in real estate from Saddleback College, a bachelor degree in mathematics from UCLA and a master-of-arts degree in business management from the University of Nebraska.

Among his many interests are a passion for bike riding along the California coastline, good mystery and horror novels, and charitable works. Al is a Toastmaster who resides with his wife and an assortment of critters in San Diego, California.

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This article discusses the benefits of using Web-based "landing pages" in conjunction with email newsletters to enhance sales and capture metrics.

Article provides an overview of viral marketing and two easy steps that can be taken to ensure that email newsletters benefit from this phenomenon.