1. Address your reader as a friend, not as “Friend.”When was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend le...
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t...
Which pulls the best ... a ... a ... or a letter? The answer, you’ll be ... to know, is clear. It ... success of your mailing depends on who you mail to (your list),
My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. ...
... direct mail is ... from ... direct mail in one vital way: sales cycles are longer.A senior ... of ... ... doesn't buy a ...
1. ... an ... in a trade ... which can be read by anyone, your sales letter arrives at your ... place of business as a piece of personal ... from your mi
Some ... that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same ... and enjoy the
In ... direct mail, you are unlikely to reach ... at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. Th
High ... ... are ... They don't respond like ... and they don't respond like other ... What works with them is often the opposite of what works with ... Here's
In direct mail, you have a ... ... ... basket. Your ... take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or ... bo
Although it may seem ... giving ... away at no charge can lower your cost per lead. That’s because offering a freebie usually ... your response ... an example of what