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Whether he knew it or not, Sam Clemens had quite a bit to say about advertising. Here, among his many notable quotes, you’ll discover 9 refreshingly incisive nuggets of wisdom that can help you create...
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If you’re a young or middle-aged adult who is at least 100 pounds overweight, you’re not only jeopardizing your health, but your ability to succeed and move ahead in both business and social situation...
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Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? A seasoned ad pro offers some sage advice and handy tips on the use o...
A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offens...
A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Le...
You’re spending a ton on advertising and you’re just not getting the results you expected. Customers aren’t calling. Nobody knows who you are. Or worse yet, they’re confusing you with your competition...
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Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie.
Do you use weak verbs? Are you needlessly redundant or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing.
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