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Alex Cleanthous
Director

Premium Author Alex Cleanthous

Sydney, Australia

Memorable Quotes:

Split-test everything!

ARTICLES BY ALEX CLEANTHOUS


There is no doubt that advertising on the internet is as popular as ever. From businesses run from home by one person, to huge multinational businesses with concerns in many countries, online advertis...
Podcasting has become more established in recent years.  But while many people think of podcasts merely as entertainment, it is interesting to be on the flip side of the coin.  Are they a worthwhile a...
Whenever anyone says anything about the recession, we instantly think of bad news. But when it comes to the internet, does that same bad news apply? It’s an interesting situation, because many online ...
We’ve all come across viral emails before and there’s no doubt that they appear to be here to stay.  Provided the message is a good one, it takes on a life of its own and is capable of reaching thousa...
For many people the thought of owning their own online business is a dream – one that will hopefully replace their more traditional job at some stage.  But even if they start to think seriously about ...
PageRank – we’ve all heard of it and we know it’s got something to do with Google, but what exactly is it?  Put simply, it is one of the ways that Google works out the value of a web page. In other wo...
A few years ago many bricks and mortar businesses turned their noses up at the internet.  Their businesses were doing well, so why pay any attention to going online themselves?  It was almost as if in...
So have you been tempted yet? You’re not alone if you have. There are plenty of people who believe they can create an outstanding website all on their own. Now some of them might admittedly be right –...
When you need the help of a big search engine, which one do you turn to? For many of us, it’s Google. Even the name has turned into a part of the language. How many times have you “Googled” something?...
There’s a lot to be said for reinventing yourself.  It gives you the chance to start again.  It gives you the opportunity to try new things.  And it can get you out of a rut that is dragging you down....
Now there’s something that not every webmaster will have thought of. There is no doubt that some websites appeal to virtually everyone. Think about sites offering information on wide ranging subjects,...
As hard as it may be to believe, there are still some businesses that don’t have a web presence. But whatever the reason might be for that, there is no doubt that promoting an offline business online ...
There is one thing that is true of all businesses. When all is said and done, they all want to make a profit. No matter what they sell or promote, profit is the bottom line. If they don’t make a profi...
All businesses need to promote themselves. But marketing can be a challenging subject. As far as the internet is concerned, it is constantly changing and developing, and that means what works one day ...
Most webmasters know that faring well on the search engines is crucial if you are going to get your share of the customers. But do you really need to be on page one? Google is probably the most ...








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