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Alex Cleanthous
Director

Premium Author Alex Cleanthous

Sydney, Australia

Memorable Quotes:

Split-test everything!

ARTICLES BY ALEX CLEANTHOUS


If you are only just starting to think about creating an online business for yourself, itís understandable if you feel intimidated by the sheer number of people already out there doing exactly the sam...
If youíre trying to sell something online it would make sense to target as many people as possible in the hope of making lots of sales, right? Actually no Ė nothing could be further from the truth.† Y...
A good solid email list can be worth a lot of money to you as an internet marketer. With this in mind itís obviously in your best interests to get as many people signed up for your list as possible Ė ...
A successful brand is the marriage of your own strengths with what your customer base wants.†† Thatís why itís essential that you donít rush into any kind of business before you decide what your brand...
We always hear that the content of a website is the key to its success. Without good articles, news, blogs and similar items, a website is doomed to fail. But what about the graphics? How important ar...
Have you ever tried a product and recommended it to other people?† That, in a nutshell, is what a viral marketing campaign is all about. In order to create a successful campaign, you need to create bu...
You may have heard the term before, but you might not be aware of what it means – especially what it means in terms of you and your business. It will have the greatest impact on website conversions, y...
It certainly helps to have the big wow factor in your sales copy, but it’s a fine line between making the most of the truth and extending it into fiction.† The latter can also get you into trouble, so...
Big changes are happening at Google.If you regularly use the Google search engine you will soon be affected by these changes – although there’s a chance you may not even notice them to begin with, as ...
In order to compete in today's marketplace, your website must be of the highest quality. Several elements must combine in order to present a persuasive website that is capable of raking in the profits...
If you are thinking of using Google AdWords to beef up your website’s advertising campaign,† take a look at the Google traffic estimator before you make any firm decisions on which keywords to try.
The possibilities that sites such as Squidoo, Facebook and MySpace offer are huge for savvy online marketers.† They allow you to introduce your business to a whole new group of people, provided you us...
The best known sites for downloading podcasts are iTunes and the fairly new podcasts.yahoo.com, and making your content available here exposes you to a potentially huge audience.† Visibility is the ke...
The first impression a person has of your website will very likely determine how long they will spend looking around it. Trust is a big issue on the internet,and it is your responsibility to make sure...
What’s the most important aspect of your website? A few things probably spring to mind,but content is by far the most vital to your success. The more relevant and up to date content you can provide on...








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