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Alex Cleanthous
Director

Premium Author Alex Cleanthous

Sydney, Australia

Memorable Quotes:

Split-test everything!

ARTICLES BY ALEX CLEANTHOUS


When it comes to promoting your business, there are countless ways to make sure people know you are there.Using as many of these as possible ensures you reach the biggest audience and enjoy the best r...
WeÕve all come across the long sales letters online that take a good ten minutes to read before we get to the price of the item being promoted.  But do they still work?
In a recent poll taken by more than 2,000 UK computer users,Internet words like ÔnetiquetteÕ, ÔblookÕ, and ÔwikiÕ were found to be the most annoying and caused users to leave certain websites that inc...
In order to be recognised on major search engines including Google, Yahoo, MSN, and others, you have to utilise SEO, or search engine optimization, when creating web content.
When it comes to SEO,the new trend is to create back links or links that are placed on another web site so people and search engines will be able to find your site easily on the web.But you should tra...
If you have tried searching for a topic using Google lately, you may have noticed that Wikipedia entries are ranking higher and higher,many times ranking in the number one and number two positions.
If you are already familiar with Google Adwords,then you know what an effective tool it is when trying to target select marketing groups for your business.Google has recently updated Adwords to includ...
While the practice of writing keyword rich press releases has been around since 2004,it wasn’t until 2006 that keyword rich press releases became popular. As a result,press release spam and competitio...
The new Google Website Optimizer, which I’ve had the pleasure of using in the past few months, is now available to the public,which means that all Adwords advertisers can now conduct testing with this...
Without this technique, there is no way for search engine users to find your website unless you give them your URL directly. And, that’s not very efficient. The answer to evading the black hole is key...
Direct marketing, unlike traditional marketing, is all about achieving a return on investment from your advertising spend and tracking the response.
Learn what your conversion rate is and why it's important for internet marketing success.
Testing is the cornerstone of successful online marketing. All of the world's greatest marketers achieve the results they do because they understand the power of testing and they test everything. Som...
Learn How To Generate Maximum Profits From Online Marketing
Search Engine Optimization (SEO) is the holy grail of Internet marketing because of the allure of 'free' traffic. There’s no doubt… achieving a number one ranking in Google or Yahoo for high traffic...








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