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Alex Cleanthous
Director

Premium Author Alex Cleanthous

Sydney, Australia

Memorable Quotes:

Split-test everything!

ARTICLES BY ALEX CLEANTHOUS


Billions of dollars are spent on marketing goods and services online each year.  But those billions are largely reserved for big, well established companies.  Small start ups cannot afford to indulge ...
At the last count, there were over 180 million websites online. This figure was calculated close to the end of 2008. That equates to a lot of competition, no matter what niche your own website falls i...
It’s a good feeling when you finally get your internet shop up and running and taking orders.  It may have been months in the making, so it feels good when things start to move along efficiently and t...
There is no doubting that shopping on the internet has become one of the main ways that many people buy what they need. Recent years have seen nothing short of a continued explosion of internet shoppi...
If someone challenged you to start a new business, and you had the choice of doing so online or offline, which method would you choose?  The chances are you would opt for trying it online.  But do you...
Many people appreciate the efficient, clean design of a good website. Even if you don’t consciously sit there and silently congratulate the designer on a job well done, you will still appreciate the h...
Having an online business can mean those who own them are somewhat removed from their customer base.  They can provide email addresses and online contact forms to enable their customers to get in touc...
Everywhere you look at the moment there is news of the recession. This is no longer a possibility, nor even an event that is somewhere in the future. It is a hard fact that we can no longer deny. But ...
What’s the first thing you think of when you visit a website?  What do you focus on? The chances are it won’t be the colours that have been used – but nonetheless they play a vital role in how you per...
PPC or pay per click advertising has been touted by many as being the way in which they have made a lot of money online. But does that mean it is suitable for everyone? And is it really still worth do...
Anyone who has a website will know that there are certain monetary outgoings involved with having one.  At the very least there is the domain name and hosting to shell out for, even if you decide to c...
As time goes on, more and more of us become more open to buying online. Even people who were very resistant to it are now jumping in and giving it a go. But will there ever come a day when ecommerce b...
Facebook, YouTube, Twitter… it seems as if we have been surrounded by these social networking sites for a long time now.  But are they still working?  Are they still being used by people wanting to pr...
You cannot fail to have noticed that the worldwide recession is now in full flow. Everyone knows that recessions come and go, but that doesn’t make it any easier to deal with the effects it has while ...
The internet is packed full of stories and advice coming from people who claim to be able to get thousands of people visiting their website.  That doesn’t sound so odd – but some of them aren’t paying...








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