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Arvind Kumar
Founder

Premium Author Arvind Kumar

Dehradun, Uttaranchal, India

Employer:

Personal Web site:

Memorable Quotes:

Any organization has only one purpose - Marketing and Innovation.
Peter Drucker

Brief biography:

Arvind Kumar is an Electrical Engineer from a premier Institute , Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of nuttymarketer.com


ARTICLES BY ARVIND KUMAR


Start up company who try to get big funds from VCs have difficulties even to get off the ground. Although idea could be a low cost starts up. There are more cons than pros of high cost start up.
Steve jobs life was full of struggle. But he kept himself going. What was that which kept him coming back again and again?
Life is made of many aspect and complex equations. We celebrate beautiful things but we forget that beauty lies in simplicity. The management mantra KISS is define here.
Managers have their eye on cost in product development and HR issue. But these can only reduce at one point. They hardly see at waste of not doing anything of their workforce and machines. Read how th...
Managers think only solving problems can keep a company running but they got to know that it is not the problem solving but the search of opportunities can let the company survive and grow.
Companies think if they got to now about their customer once, they do not have followed on them in future to get more selling and leadership. They become complacent. Read how these factors affect the ...
In today market scenario, people are tending toward ‘No Brand’. To them it is not the brand what matter, but the experience with the product is most sought after why the buy and how branding of your p...
Marketing people think that better product will win the day for them. Philip Kotler says, “Marketer too much concentrates on product”. Marketer concentrates more one ups that the customer experience a...
Marketing and management think that better people on their side than on the competitor side is their biggest weapon. But Al Ries emphasis on the point of superiority of number in any battle of war or ...
Super performers are rare entity who produces results. But along with them they bring their ego, self- centered view of everything, fanatical about excellence. That’s make them a big challenge to mana...
Very successful people are not a comfortable society person. People do not understand them. But they do not let people change their course of life. They change the situation around themselves and posi...
Coke and Pepsi bottle for supremacy is world renowned. But coke is undeniable leader with its trademark six and half ounce bottle. That a biggest strength for a marketing company like coke. But Pepsi ...
Author is tryingto establish relationship between football and marketing
If you want to be in your own business because you are ‘sick and tired of being told what to do’, because you want more ‘freedom’, or because you are unappreciated or undervalued, forget it. These are...
Bottom Of Pyramid (BOP) philosophy of Mr. C. K. Prahalad and e-commerce... How BOP thinking can change the way e-commerce companies, Internet marketers and advertisers perceive their model and how the...








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