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Astrum Co
Founding Managing Partner

Premium Author Astrum Co

Gurgaon

Personal Web site:

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Brief biography:

Astrum is India’s first science-based specialist Reputation Management advisory. Astrum in Latin means the brightest star in its constellation. The purpose of every Astrum professional is to help each of our clients become that star.

Astrum works as a strategic partner to the C-Suite, helping them resolve complex challenges they face in building and guarding their companies’ reputation. Applying the same science, Astrum helps senior political leaders connect with voters to get elected to a public office, keep the mandate and get
re-elected. Astrum is leading the way by weaving creativity into the Science of Reputation to understand and shape public opinion.


ARTICLES BY ASTRUM CO


In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact with some remarkable professionals from over thirty countries and listen to experts from around the wor...
We help you establish best board practices with independent directors  
Public Advocacy Campaign plays an intergral part in the way Astrum Works 
We support you in promoting legitimate business interests in a professional and ethical manner. Our corporate affairs advisory comprises policy experts, former civil servants and advocacy special...
Crisis and Issues support are very importanrt for any organisation 
We work as a strategic partner to the C-Suite to help them build and sustain their company’s reputation. Our approach to developing an effective and informed reputation strategy blends science ...
Good reputation is the topmost priority of a Chief Executive  
Astrum, Science of reputation, Persuasive Communication, 
‘Ache din’, the winning narrative that still reverberates in the ears of Indians and is a major throwback to the historic 2014 Parliamentary elections, was developed from the insights gene...
Public Relations Council of India (PRCI), the oldest and most well established body representing practicing Public Relations professionals in India inducted Ashwani Singla, into its Hall of Fame at it...
Press Release, Public Relations, Persuasive communication 
Over the years I have increasingly felt that communications is at its best when it elevates the reputation of the company in line with its business strategy. I stress on reputation to underscore the i...
2017 - The year of PR and Reputation management!     Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realized how indispensable it is after a few high level c...








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