Barbara Fischer is the founder and director of Sydney based agency, Trendhaus Marketing. Trendhaus’ core service offerings are strategic consulting, branding and online marketing.
Over the past fifteen years, Barbara has developed and implemented strategic marketing concepts for international brands such as Colgate, Microsoft, Philip Morris and Four Seasons Hotels. Together with the Trendhaus team, Barbara currently manages over 80 client accounts in the automotive, beauty, hospitality and lifestyle industries.
http://www.trendhaus.com.au

Over the past decade, online marketing has become an integral part of most businesses’ marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have beco...

So, you’ve run your one month trial search engine marketing campaign and received your first sales enquiries. Now you can simply sit back and watch the business roll in… right? Wrong! The trial gets y...