Barry Anderson has a unique combination of experience covering both marketing training and the marketing of products and services. Working with The Marketers’ Forum, he delivers training and support to students taking the professional qualifications offered by the UK Chartered Institute of Marketing (CIM).

Barry spent over 4 years, as marketing director for Access Accounting, a major UK mid-market accounting software author. During this time he managed a large and busy marketing department that was primarily focussed on lead generation - i.e. finding and qualifying new business opportunities for channel partners. He also has industry experience with 3M Company and Rotary Watches at senior management level.

ITS Training provides specialist marketing training delivered on-line. Our courses are easy to follow and fast to complete - which means you can make a difference to your business straight away.

We care about the results you get, so our approach to training is refreshingly different. We GUARANTEE better results for your business, or your money back.

Every business needs to market itself in order to find customers. Here is a 5-step plan to help you measure the results you get from marketing. After all, you can't manage what you don't measure...

Here are 6 easy ways to help you find more new customers for your business.

If you want your business to stand out from the crowd, take some time to decide why you are special, and tell the story... your 'Magic Story'.

Finding new business opportunities is constant task for any business. Make sure you turn as many as possible into customers by making offers that win orders.

If you need to find new business opportunities for your company, then lead generation will be an area to focus on. It is one of the key marketing skills that you need to develop if you are to be succe...

Whether you are a business start-up, or an established business planning for your next phase, you need to understand how many new business opportunities you need to generate in order to hit your sales...

Most people think of business planning as an exercise in predicting what will happen in the future. What if you could also influence that future - helping to make it happen?