Beth Ann Erickson is the author of three nonfiction titles dedicated to helping freelance writers make a great living. She's also the "Queen Bee" of Filbert Publishing and editor of Writing Etc., the free e-mag that'll help you make your writing sparkle, help you write killer queries, and get you onto the road to publication fast. You'll receive the free e-book Power Queries when you subscribe. http://FilbertPublishing.com

Exaggeration and hype are often seen as the stock and trade of advertising. However, if you truly want to connect with your customers and build a strong base, it's important that you treat them with r...

One activity will truly jumpstart your marketing success.

Copywriters often "swipe" ads to make their efforts more productive. But beware. Swiping incorrectly may lead to an ineffective ad or (worse yet) plagiarism. Discover the ins and outs of effective swi...

The time comes in every writer’s life when words don’t flow easily. It’s during these times that the following tips will become indispensable to triggering a free-flowing stream of ideas.