Previously, we talked about giving yourself time to percolate your ideas into an attractive and strong registration system. But what about your attendees? In this article we give you suggestions on th...

First and foremost, make sure that your price fits the target audience, topic, competition and image in the marketplace. As with any product, your event is "on the shelf" next to competitors and other...

In addition to changing or adding new programs, speakers and events, be sure to keep your promotional copy and "voice" fresh as well.

Some of your prospects will question whether there's enough substance for them. You can show more substance by sharing more dimensions to your event. Help your prospects get a better sense of the cont...

The strategy for overcoming this objection is to show your registrants how little time it will take them relative to the amount of benefit they will derive from attending.

My past articles have hopefully given you some ideas on how to make your online registration campaign a successful one. Here are 3 more 'quick tips' to help your event be a great success.

The first question your prospects seek to answer is "Will I get something out of this program?" This article shows you several techniques will help you to overcome this objection and give them confide...

Your prospects want to know that your program is tailored to the problems they are experiencing today. Then they want to know that you have the most cutting-edge solutions to solve their problems. How...

So you've captured your audience, they are well informed on your event, they are looking forward to attending, they are interested in what you're doing, so what's the next step? Make sure all of your ...