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Basic Author Bill Willard


An estate is the total value of everything we own--and business and personal assets can add up quickly. Everyone has an estate. And realize it or not, everyone also has an estate plan.
“There are those who get things done and those who think about getting things done.”--Col. Wesley L. Fox, USMC (Ret)
Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers—80 million of them, nearly 27 percent of the U.S. population—are in their late teens and 20s, and a...
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-w...
Unless you’ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of W...
Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. “Gone are the days whe...
The "Matures" are the generations that came along between 1909 and 1945. Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed for...
In "Leadership Lessons Learned the Hard Way, Part I," Marine First Sergeant Paul Berry’s after-action report on Operation Iraqi Freedom offered priceless advice for business owners and managers.
This widely circulated after-action report prepared by a 1stSgt Paul Berry, USMC following Operation Iraqi Freedom in 2003 offers priceless leadership advice for business owners and managers. While mu...
Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial s...
A small-business owner is someone who runs his own company, but a small business owner is always a shrimp!
Estimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call! Finding new business a climate like that is expensive, and often unrewarding. As B...
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do busines...
What a Ghostwriter Can Do for You. Trust and credibility are vital in creating consumer confidence. Promotional books and articles with your byline are the best kind of confidence-building free public...

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