Director, PRC Marketing • Write and edit creative content for client projects that include SEO websites, business writing, Google Adwords campaigns, direct mail marketing, email marketing and print sales materials. • Develop marketing strategies and advertising campaigns to optimise brand performance. • Produce graphic designs and layouts in CorelDRAW and Adobe Photoshop for digital and print media.

You have decided it’s time to roll up your sleeves and create a written masterpiece.  Good for you!  The first step to creating awesome copywriting depends on you.  For example, how well do you expres...

Proven techniques are revealed to help you improve your sales copywriting skills and increase your sales conversion rate.  If you need to boost the results of your persuasive writing, you are about to...

Effective sales letters that really sell don’t just happen.  Behind the scenes lurk pitfalls that can unravel your best attempts to get your letter read.  In 9 easy steps, learn to write like a pro, g...

Learn what the smart 'Big Boy' companies know about getting the most bang for their advertising buck.  Because it is so simple, you may wonder why you never thought of it, too.

At first glance, you might think this is a trick question.  It is actually more important than you might imagine.

When you develop your new website or upgrade an existing one, there are several points of key importance.  Advertising online would not be complete without them.

It is far less expensive to keep your existing customers by simply making them happy every time they buy from you.  One of the easiest ways to do it is providing exceptional customer service.

As compared with conventional forms of marketing, online advertising is unquestionably one of the most innovative and unique forms of media to deliver your message to the marketplace.  Its popularity ...

The everyday demands of operating a business are time consuming for every owner especially if it is a small business.  Aside from the operational issues, you need to constantly devote time finding new...

Customers are the heartbeat of your business.  Take time out of your busy day to make sure you tell them.

All too often, you receive sales literature or read websites telling you plenty about the advertiser’s business with barely a mention of how that's going to help the customer.  If you fail to make the...

The importance of a top-notch headline can be seen in most magazines, junk mail and even billboards. The ones that attract most people promise to educate, inform or help them solve a problem.

Free offers, sometimes referred to as a loss leaders, are an enticing way to draw attention to your business.  With thoughtful planning and a sensible approach, your phone starts to ring, your website...

Not every customer is concerned about finding the lowest price.  While it is important, there are other factors that influence their decision to purchase.

Have you ever found it difficult at times qualifying and selling to prospective customers on the telephone?  If it is, this article is designed for you.  Novice and expert telemarketers will apprec...