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BASIC AUTHOR


Basic Author
Contributing Writer

Basic Author Bob McElwain


ARTICLES BY BOB MCELWAIN


One of the grandest scams on the Web, which goes largelyunnoticed, is for a web-based bookseller or publisher to requiresome rights to your work in exchange for the service to beprovided. Many demand ...
Picture the CEO of a major corporation. Say his office andthose of his principal staff occupy the top two floors of thebuilding they own in New York.
Sure, you know how to handle email. You're probably floodedwith the stuff and deal with it as effectively as you can. Butis this good enough?
Your Perfect Customer is real only in your mind. He or sheis the one individual most representative of your target. Theone to whom you always speak one-on-one in your newsletter andon your site.
Marketers and others are fond of categorizing people intosubsets of the general population. If you know the type ofperson your potential customer is, you have a better notion ofhow to make your sales ...
Marketing types are fond of classifying people intocategories. Here are four which I took from "Differentiate OrDie," by Jack Trout with Steve Rivkin. (John Wiley & Sons, NewYork, 2000, p15.) Only...
The short answer is, "Sure." And it likely always will.But the amount of free traffic search engines now deliver tomany small online businesses doesn't amount to much. And whatthere is of it continues...
So you know what hits mean. Unique hits or user sessions,I mean. And you know what CR means. Right? If so, you're ingreat shape, for many people don't. They think they do. But they've got it wrong.
Think back to the last really great novel or mystery yarnyou read. Back to one that really ... you. One that ... your ... you are looking forward to the next bookby the same author.
Awhole bunch of ezines you send to your ... are ... ... software has been ... like ... ISP to ISP. The ... these programs make are ... control. The
Well, it may be an old "twist," ... But I only ... it this year. Likely I've been sucked in before, andnever noticed. But the reason for bringing it up now, is that Iwas hit by this "twi
Avis said, "We're second. So we try harder." The ... was ... true. They were second to Hertz inthe car rental ... and ... knew it. This ... to the second se
A top type sales person can subtract themself from the scenewhile approaching a potential customer, smile, offer a hand, andin this, begin the selling task. Their preferences, views,attitudes, values,...
I know of a town in which there are five hardware stores.Competition is keen. Customers come primarily from thecountryside which surrounds the community.
You are located in the center of the universe as you believeit to be. And this is exactly where you should be. But thereare limitations as to what you can see from this position.Limitation often diffi...








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