Bonnie Harris is the president of Wax Marketing, a marketing and PR agency for small business. She also operates waxcoach.com, a DIY marketing and PR site for entrepreneurs. Bonnie can be reached at bharris@waxcoach.com.

Probably the hardest part about getting started with PR is planning it. The marketing and public relations plans seem so weighty. And trust me they can take forever to write. So here is a simple five-...

The largest mistake I notice small business owners make, me included, is we do not have any patience when it comes to marketing. Unfortunately, in marketing, a lack of patience will kill your marketin...

Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just ...

I know I need marketing, but where do I start? That’s the first question I get from potential clients. It’s hard to know where to begin….do you get prices for ads, hire a publicist, do a newsletter?...

It can be really easy to get frustrated with your publicist or PR agency. It can seem like you throw thousands of dollars at these people, and end up with an article or interview or two. And it’s tr...

It takes consistency, creativity and persistence to use a word of mouth campaign to make your message “stick”. The cheapest and best way to do it is online.