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Brief biography:
Boyan Yordanof is in the tourism business since 1996. His main interests are in Internet Marketing and more specifically Service Branding in the Hospitality Industry. Boyan is an Internet Marketing Executive at RIU Seabank Hotel Malta.
Author Links Business URL: http://www.seabankhotel.com Personal URL: http://www.yordanof.com
The consumer culture is said to set rules for our brandingactivities. According to a number of authors, today’s culture isshaped by the ideas of postmodernism.
In order to appraise the new ideas in marketing and particularly in
the areas of consumer behaviour and marketing communications, one
should initially outline some challenges faced by a number of
f...
What comes to your mind when you hear the word Malta?
Most of my friends would think of the knights, the Mediterranean Sea
and a lovely beach holiday. Very true, Malta is all of these: the
knights ...
Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and c...
With the advent of Internet the marketing communications environment has changed profoundly and there is a recognised need of continuous conceptual addition to the existing branding theory. Some autho...
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