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PREMIUM AUTHOR'S PROFILE


Brand Inc Asia
Director

Premium Author Brand Inc Asia

Singapore

Personal Web site:

Memorable Quotes:

Defeat is a conscious choice.

Brief biography:

A decade ago, Elaine founded Brand Inc. armed with only her laptop, a passion to provide effective, cost-efficient public relations and communications strategies.

A consummate writer at heart with a flaming passion in PR, Elaine now sits at the helm of Brand Incorporated, utilising her expertise in spotting engaging, newsworthy angles, and her treasure trove of experience in journalism and communications to coordinate her team into delivering communications strategies that can be delivered and mapped to the growth and development of the companies or brands the agency works with.

Her previous work in the National Skin Centre, and experience with clients such as Wacoal, Hugo Boss, Meiji Seika, BASF and I Nuovi bolstered her specialisation in fields of Medical, Health and Beauty, as well as Lifestyle PR. By invitation, she has also expanded Brand Inc.'s presence to undertake projects in Hong Kong and Kuala Lumpur in recent years.

When she is not shuttling between Singapore and Malaysia, or spending time with her husband and two-year-old daughter, Elaine makes sure to put in time into actively contributing to society. She is very involved in community services and has been conferred a Special Service Award by the Rotary Club of Changi, an Appreciation Award by ITE Central College (Bishan), and an Appreciation Award by the Singapore Zoological Gardens for her tireless efforts. She also provides pro-bono PR expertise to not-for-profit organisation such as Breast Cancer Foundation, Eco Singapore and the Camerata Chamber Orchestra.


ARTICLES BY BRAND INC ASIA


A simple guide to creating media list with aspects of effeciency and maximising technology.
When planning a PR campaign, it can be tempting to follow successful examples from other businesses or organisations. Tried-and-tested methods supposedly pose less risk, so if it works, why change?
With medical tourism becoming increasingly competitive, governments and companies need to continue to strengthen their brand communications and publicity to increase their share of the expanding marke...
It all began with a late night Facebook post by Lee Wei Ling and Lee Hsien Yang, siblings of the Singapore Prime Minister, Lee Hsien Loong.
“The more the better” is a popular notion in the history of mankind, and particularly of the business world. Sometimes, less is more and hence less can indeed be better. Such is the case ...
As the public relations agency behind 5 installations of Southeast Asia’s largest and most premium whisky and spirits show, Whisky Live Singapore, our work behind the success of these events was...
Amid the competitive environment of surging hotel room supply and continuous declining average room rate, what do some of the properties in Singapore do in terms of hotel marketing and public relation...
 ... While some argue that press releases no longer work in the context of modern digital communications as the world takes to citizen journalism, we disagree. This is how we work magic...
If you think media connection is all it takes to excel in hospitality public relations, think again. It is one thing to generate press releases and garner publicity, and another to ace in hospitality ...
Surviving Postpartum Blues from Public Relations (PR) Mumpreneur Worries of work and the possible stress of coping with the new baby were found to be the suicide triggers of a mother and her baby who...
Since its inception in 1977, the Star Wars narratives have amassed a great deal of following. Adopting a transmedia strategy, it has provided its fandom with a truly immersive experience, giving birth...
This article lists the 3 qualities essential to be a successful social influencer. The 3 qualities dwell into Identity, Likability and Integrity.
In an article published by The Straits Times, Why Some Causes Resonate, Ms Carol Soon, a senior research fellow from the arts, culture and media research cluster of the Institute of Policy Studies, sh...
A mother feeds her child and our nation disquiets. We weigh in on how Singapore takes on social issues on social media on this delicate matter.
With the untimely death of yet another young talent from a communications agency in the Philippines comes a sombre reminder regarding the seriousness of overworking and stress. Is it worth the ‘...








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