Most companies in the innovation game can proudly point to their winners--those new products/services that launched successfully and exceeded expectations for revenue/profit/market share. However,...

Most companies in the innovation game can proudly point to their winners--those new products/services that launched success fully and exceeded expectations for re venue/profit/market share. Howeve...

Are your channel programs costing you share and profit?

In today's market, competition is fierce. Losing sales and market share to competitors is unacceptable. Over the years, I have observed that high-performance manufacturers and service providers consis...

One of the most common challenges for marketers is delivering profitable growth from existing markets. Often, corporate initiatives for this purpose meet with inconsistent success at best. Then the te...