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Carol Pletcher

Premium Author Carol Pletcher

Bloomington, MN 55425, United States

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ARTICLES BY CAROL PLETCHER


You have determined that your company is ready to start a growth portfolio, you have included a group of products that you feel will allow your company to be innovative and have the best chance at g...
Over the past few weeks, we have discussed certain pitfalls to the success of your growth portfolio. These have included items such as “missing the mark” with your target market or position in the v...
Last week we discussed how to effectively manage “missing the mark” when it comes to your new product, advertising campaign, and general innovation and growth portfolio. This week we will talk about...
So now that you have your growth portfolio set up, you sit back, close your eyes and begin to envision the profits that your company will be enjoying.
Following up with our last discussion about the challenges that face companies in their goal to sustain innovation and continue to move the company forward, we will now discuss how effectively managin...
What is at the top of every company’s minds these days? Innovation. Fresh Ideas and innovative products have been tagged as the driving force behind creating a competitive advantage and, ultimately,...








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