Christopher Ryan is president of Fusion Marketing Partners. Chris has twenty-five years of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, sales strategy, systems, and processes. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.

Prior to founding Fusion Marketing Partners, Chris Ryan served as Vice President of Marketing of SpringCM, the world’s leading provider of on-demand content management solutions. Before that, Chris was Vice President of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services, as well as Vice President of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Chris was also co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company. Earlier, Chris held senior management positions at noted technology firms PeopleSoft, Sybase, and Group 1 Software.

Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing magazine named Chris as one of the Top 100 U.S. Marketers. In addition to his latest book, How to Create an Unstoppable Marketing and Sales Machine, Chris has written three other books on marketing and information technology and has been an instructor and lecturer at the College of Notre Dame, University of Colorado, and Montgomery College.

Christopher Ryan, a foremost expert in B2B marketing, provides helpful  information you can use to drive and motivate your customers to act.  He describes key reasons customers buy and nine motivation...

Having been through a number of turnaround situations (most of which turned out successfully), Christopher Ryan, well-nationally known B2B marketing expert, imparts some definite rules of the road and...

In this article Chris Ryan challenges the reader to consider PR as a critical component of the end-to-end marketing process instead of a separate and distinct part of the marketing operation. He also ...

The start of a new year is a great time to evaluate your marketing and sales model  and to confirm it is optimized to meet and/or exceed your revenue goals for the foreseeable future.  Business as usu...

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We often hear the term viral marketing, but what does it mean and how can it be implemented? Well-known B2B marketer and author, Christopher Ryan, describes viral marketing, its benefits, and shares n...