Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communique, at her web site. Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: firstname.lastname@example.org)
I’ve owned my own business for four years now. Here are the lessons I’d like to pass along.
If you want your audience to absorb your message, repeat it. And I don’t mean two or three times, either. Current wisdom says it can take nine or more repetitions for a message to sink in.
So visibility is good for business. But how do you get visible with limited resources? Here are some programs I recommend.
What do you do with junk mail? Are you like me? I toss this stuff without opening it – unless I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a bene...
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communicat...
Six simple steps for developing a news release program that extends your reach and generates inquiries.
Ever wonder how other companies keep their sales momentum going? Smart marketing and communications programs are critical
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. Howev...
There are ways to stretch your budget and marketing public relations (PR) is one of them.
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them. 1. The snooze-letter -- a newsletter so boring it pu...
‘Tis the season to be ... Most business people are familiar with ... ... But what about your ... ... program? Do you have a plan for that?For those of you with marke
You need to be visible to attract ... right? But how do you get that ... when you’re short on cash? Here’s an idea that’s worked for many ... It’s postcard ... and it’s ve
A ... can be a ... ... way to ... ... ... ... or ... Just follow these teneasy steps for ... ... Define Your Audience -- Wh
Develop an ... benefit message and you’re well on your way to building your ... entire ... program. After all, you need focus to create success. Without it you can wind up ...