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Curtis Bingham

Premium Author Curtis Bingham

Littleton, Massachusetts, USA


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Brief biography:

Curtis N. Bingham, CEO of the Predictive Consulting Group, Inc., is a talented speaker, author, and consultant with more than a decade of experience in gathering & translating customer insight into actionable, business-critical activities that yield results. The Predictive Consulting Group helps companies develop their only possible sustainable competitive advantage: in-depth customer insight and helps them leverage this insight to develop new products and refine or reposition existing products for increased profitability. Predictive Consulting is also known for its ability to help companies develop long-term relationships with customers by proactively creating and delivering solutions that profitably meet continually evolving customer needs as the core component of the Demand Chain, the customer facing corollary to the Supply Chain.


Hiring a CCO is more than making sure someone has customer experience. CEOs and Boards of Directors should use these characteristics as part of their hiring criteria.
A business can make faulty assumptions about what motivates a change in customer behavior. Learn how Google and Microsoft failed where oPower succeeded, and be challenged to take a look at how you ass...
Many companies have turned to creating a chief customer officer (CCO) position in the C-Suite. A recent study conducted by the Chief Customer Officer Council has shed some light on the effectiveness o...
Twitter user Hasan Syed made history after British Airways lost his parents luggage on a flight from Chicago to Paris. This article takes a brief look at the control this one customer had over a brand...
Executives without strong Borrowed Authority report spending nearly 50% of their time justifying their existence and soliciting support, instead of serving customers. This article explains what Borrow...
Of the three types of executive authority (Positional, Borrowed, Earned), Earned Authority depends on the recognition of a CCO's value. This article discusses four ways to increase Earned Authority, s...
The chief customer officer is the organization's customer Authority, tasked with driving customer strategy at the highest levels. The Bingham CCO Authority Model shows how you can gain, increase, and ...
Significant progress is being made in correlating CCO initiatives to revenue and profitability, particularly in these seven key areas where the relationship is clear enough to be monitored and measure...
Efforts to improve customer experience are meaningless without a considered effort to change the culture. Here are seven strategies that will help you overcome the resistance to change, and engage eve...
This article identifies what the CCO's greatest problems are, and approaches to overcome them.
A crisis is hardly the time to focus on creating a customer-centric culture. However, by understanding and leveraging customers to weather a crisis, customer executives lay the groundwork for an incre...
This article looks at the extent to which Oracle engages its top customers--those accounts that when combined contribute to a clear majority of the company's revenue.
Are you a customer complaint officer (CCO)? Or a chief customer advocate? If so, you are doing your company and your customers a disservice. Effective handling of customer complaints is a critical pro...
In my interviews with successful CCOs, one central thread running through our conversations has been the importance of using data to prove the CCO's value in those first two years. Even a seasoned exe...
In the gaming world, strategy is everything. This is a quick look at how Riot Games manipulates its League of Legends product to change player behavior and increase customer engagement.

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