When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online.

When it comes to online copywriting, it's not the words you use that count. It's the reaction to those words in the mind of the reader, as he reads them on the screen…

Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the cour...

The remarkable power of stories to drive readership, and burn your sales message deep into your prospects brains...

When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don’t know is the fascinating story behind the story, & ...

On the importance of mental imagery when attempting to influence buying behavior on your website.