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Dave Lavinsky
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Premium Author Dave Lavinsky

Mount Kisco, NY

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ARTICLES BY DAVE LAVINSKY


Forging partnerships to improve market penetration has become commonplace, particularly for “new economy” businesses. And, most companies proudly mention their many partnerships in their business plan...
More and more students, both in undergraduate and graduate institutions, are deciding to launch their own ventures upon graduation rather than taking the traditional route of working for another firm....
By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate of...
Many investors skip straight to the financial section of the business plan. It is critical that the assumptions and projections in this section be realistic. Plans that show penetration, operating mar...
Even the best new concept or existing plan will fail if executed poorly. The Management Team section of the business plan must prove to the investor why the key company personnel are "eminently qualif...
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all...
Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full busin...
In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their “relevant market” in their pl...
I constantly receive phone calls from clients, prospective clients and reporters asking the same question – what percent of the keyword price does Google pay AdSense (TM) publishers. While the AdSense...
How long should a business plan be? A business plan needs to be whatever length is required to excite the ... prove that ... truly ... the market, and detail the ... strateg
The most common ... among AdSense ... are 1) Google serving ... ads on their web pages, 2) low ... rates and 3) low payouts per click. This article ... the fi
I often hear the ... “how many graphs or charts should I have in my business plan?” As with most other business planning ... the answer is “it ... This article ... the key fac
Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice – investors that are shrewder today due to the ups-and-downs they have ex...








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