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Donald Mitchell
Chairman and CEO

Premium Author Donald Mitchell

Boston, Massachusetts, USA


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Rapid growth depends on finding what forces will be mos powerful in the marketplace, what mindsets keep people from taking advantage of those forces, and creating better ways to employ the forces.
Seek out forces that drive your markets forward and grasp advantages by aligning with those forces. This article contains examples of how this can be done.
Irresistible forces are only a problem because we have bad thinking habits about how to relate to the forces. This article describes what irresistible forces are and encourages readers to identify the...
Most organizations do well when the market environment is gentle. But let the harsh winds of change arrive, and the organization huddles to avoid their influence. The irresistible growth organization ...
Irresistible forces tend to make progress slow. But if we embrace the forces by anticipating their potential effects, we an employ strategies that always put us ahead by using the power of the forces.
Most businesses are constantly buffeted by forces outside of their control like weather, the economy, changing government regulations, currency shifts, and new technology. This article explains that t...
Offerings are often designed inside the imaginary head of an engineer, technician, or other technical person. The real world is often quite different than expected. Look to the problems and solutions ...
One of the fastest ways to grow profits is to find new classes of customers for your offerings. This article describes a process and questions you can use to unearth such new profitable prospects.
Most businesses and nonprofit organizations focus on too narrow a way to serve customers and beneficiaries. They should look around to see what else might be done that would be very efficient to offer...
Customer costs begin with the price you charge for your offering. While making your operating costs a little lower, you may be greatly increasing your customer's costs . . . making it expensive to dea...
Provide an offering in more desirable ways and appeal to new reasons for employing your offering, and you can gain tremendous effectiveness by attracting more people to use your offerings.
Many organizations operate nine-to-five, Monday to Friday, without considering whether different hours might be more attractive to customers and beneficiaries. This article explains the value of recon...
In thinking about serving customers or beneficiaries better, it's important to appreciate the operational implications for costs of adding new offerings. This article contains a quantitative example o...
Mix of offerings is more important to profitability than many business people realize. Mix affects sales volume, profit contribution, and costs of operations and overhead. This article explains how to...
Nonprofit organizations can deliver more benefits to beneficiaries when they improve their cost effectiveness in serving more beneficiaries by reducing both the costs to the organization and to the be...

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