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Basic Author Elena Fawkner


Flying Without a Net © 2003 Elena Fawkner One of the most exciting and daunting things about starting your own ... business as your sole means of income is the reality that no one is ...
... to Survive © 2002 Elena Fawkner Over the past few weeks and months the news ... have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual whe
Branding Your Business © 2002 Elena Fawkner If you think only big ... names need to think about things like brand names, think again. Your brand says a lot about you and your ... and that'
So, you work from home. Good for you! No boss looking over your ... no wasting time ... to and from the office, no-one setting your hours for you or telling you what to do. No one to care
There was an article on the front page of the Los Angeles Times a while back that caught my eye. The headline was "Small Dot- Coms Thrive While Industry Giants Melt Down". Here are the opening paragra
... ... It's the backbone of a ... online ... Fail to forge online ... and your business will suffer. Simple enough concept, right? But what does ... m
Letting Go Of ... © 2002 Elena Fawkner If you're looking for a way to make money from home and you've been online for any length of time you will have quickly become aware of the ... o
Keeping It In the Family © 2002 Elena Fawkner I'm sure you've heard this dreaded ... before: the failure rate of all start-up ... is around the 90% mark. Add to that the further ...
Managing Time to ... More © 2002 Elena Fawkner Time is ... Despite what some of us persist in ... it will NOT ... expand to ... all we have to do. So, in order to ma
Pricing Yourself to Get and Stay In Business © 2002 Elena Fawkner It goes without saying that the bottom line of any ... business is profit. Donít make a profit and you wonít be in business for
One Foot In Each Camp © 2002 Elena Fawkner You have a ... job but secretly you yearn to break free of the ... shackles and strike out on your own. You have a great idea for a business but
The 9-to-5 Home Business Tug of War © 2002 Elena Fawkner Perhaps the scarcest ... the new ... owner just starting out has is time. This is ... so if you are also working a tra
Focus Your Light © 2002 Elena Fawkner Remember when you were a kid how you could make paper catch fire by focusing the sun's rays with a ... glass? You'd look over your shoulder at the sun, get
The Lure of Easy Money © 2002 Elena Fawkner You might be forgiven for thinking that ... is fierce if you run an online ... After all, every day - day in, day out - you, me and everyone
Although many people badly want to work from home, not everyone wants to have to launch and run a ... business of their own in order to do so. For such people the desire to work from home is

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