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PREMIUM AUTHOR'S PROFILE


Elizabeth Gordon
Business Advisor

Premium Author Elizabeth Gordon

Atlanta, Georgia, USA

Employer:

Memorable Quotes:

Every business can be a flourishing business!

Brief biography:

Elizabeth Gordon, founder and President of The Flourishing Business, LLC, is a visionary leader who has a passion for helping others achieve their entrepreneurial dreams and enjoy more of the best in life. With a vast and diverse background in many business arenas, Elizabeth regularly has the opportunity to share her business acumen with clients, large and small. She currently serves on the Board of Directors of the National Association of Women Business Owners (NAWBO), Atlanta and the Board of Directors of the American Association of University Women (AAUW) Atlanta. She is an Accredited Executive Associate of the Institute for Independent Business (IIB) and a certified Life Coach. Elizabeth is a Magna Cum Laude graduate of Wake Forest University, where she earned a BS in Business with a concentration in Finance and a minor in Economics. She received her master’s degree in Marketing from Georgia State University.


ARTICLES BY ELIZABETH GORDON


Whether you’re just starting out or you’ve already established a business of your own, here are some things to keep in mind on your ride...
Make your product look cool, your service sound cool and your customer experience be cool. 
As I sifted through the pile of mail, my assistant laid out for me the other day, one by one the pieces of junk mail got thrown into the trash.  However, one piece really got my attention and not only...
Marketing and selling over the internet allows you to enjoy the ever-so-fabulous pleasure of sitting around in a nighty and bunny slippers while you watch the sales and leads roll in.  But no matter w...
Any woman can be an entrepreneur, but if you want to be a Chic Entrepreneur you'll need to rise above the rest...
Many people want to know the key to success.  They are so eager to find this secret that they do countless things to find it...
Every successful business, large and small, that has a winning strategy follows the same basic formula for doing so.  While all businesses have their own unique strategy, certain consistent eleme...
After working for many years with entrepreneurs in all walks of business, I find that what separates the successful from the not-so-successful is attitude.  Entrepreneurs who are going to make it...
One of the biggest challenges in running a business is continuously finding the balance between short-term profits and monthly cash flow needs, and the business’ long term future.  This can be a ...
A good case study follows a specific formula that will optimize its effectiveness.  If you’ve been nominated, asked or commissioned to write a case study, and you have little experience the following ...
We hear the words purpose, vision and mission everyday, but what do they really mean and how are they different from each other?  A few well crafted sentences can save a tremendous amount of time in t...
The best way to insure you get the response you want from a new ad campaign for your product or service is to understand your market.  You must know your customers and what they want in order to ...
Why is it that our resolutions seldom make it into February? 
Most successful marketing strategies do require some money, but it is far more expensive to not market your value at all.  However, there are strategies that you can implement for little or no cost...
In our increasingly global economy it’s impossible to be all things to all clients.  It’s important that small and midsized companies create and build on strategic alliances in order to leverage their...








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