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Erin Ferree

Premium Author Erin Ferree

Belmont, California, USA


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Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. As the owner of elf design, Erin is passionate about helping small business owners stand out in front of their competition and attract more clients. Hundreds of small business owners across the US and Canada have relied on Erin to create content and visuals that support their brands.


Many entrepreneurs think that the font for their business name is like a trophy wife—just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often withou...
What if your urgent problem is that you have no marketing materials for your business? Having something to market your business with is better than nothing. In some cases, it might even help you get ...
Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all wo...
...Search Engines have a lot in common with singles. They've been hurt, and they aren't so quick to trust any more.
No one wants an emergency—but if you've got one on your hands, it's good to know the steps to take to "stabilize the patient." If your small business emergency is that your website isn't showing up on...
Ah, rainbows. They're beautiful things, stretching across the sky, like Mother Nature apologizing for wet, nasty weather. It's no wonder that so many people love them. But, love can quickly turn to h...
You've decided to build a website. Great! Your first step is to determine its structure—the pages you want to include and the information you want provide to visitors. But how to begin? Your first in...
When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it's based on a...
Just like the sidekicks help out a superhero, your Visual Vocabulary together with your logo helps put the kapow into your brand identity. These Visual Vocabulary "sidekicks" are the graphics, font s...
Remember how excited you were when you first designed your logo? How beautiful you thought it was, and how you couldn't wait to get your first batch of business cards printed so you could show it off?...
Designing your first website is a stressful undertaking. It requires you to dig deep into your business in order to write the copy for your site. You need to work with a designer and go through the pr...
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include...
If you don't plan to allow enough time for your project to be designed, printed and delivered, then you may still be able to have your project completed in time, but the design will have to be rushed....
There are many elements in a website design project. Elements may include the overall strategy, the site map, site contents, design, coding, and more. It's tempting to keep tinkering and adjusting the...
Are you ready to hire someone to design your logo, collaterals, or artwork for your website? Well, here's just the information you need to get the best results from hiring your first (or your first su...

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