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Eyal Katz
Marketing

Premium Author Eyal Katz

Tel Aviv, Israel

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ARTICLES BY EYAL KATZ


When it comes to manufacturers, quality assurance is crucial if you want to stay competitive — not only because the quality is what people seek but also because it’s required for regulator...
When it comes to laboratory processes and validation studies, there is often confusion between Good Manufacturing Practices (GMP) and Good Laboratory Practices (GLP). This post aims to clarify it
When it comes to developing robust software, your workspace setup can determine your overall productivity and the time it will require to reach your goals. A well-designed workspace with good processe...
Following proper current Good Manufacturing Practices (cGMP) is paramount for pharmaceutical companies. These standards ensure a high standard of quality control and minimize potential errors in the p...
For decades, advertisers have relied on various types of data to ensure their campaigns succeed. And though we are used to hearing about first, second and third-party data, a new player has joined the...
What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly &...
Marketing for large organizations is different than marketing for small businesses or startups. It requires a different and specialized set of tools. We’ve put together a list of the best market...
These are the 10 best employee advocacy tools according to user info
For traditional retailers, like Abercrombie & Fitch, Build A Bear, and Nordstrom, customer experience has been successfully employed to differentiate themselves from their competitors and create a bra...
Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of in...
If your marketing strategy feels like it’s out of step with the times — or doesn’t yet exist — here are ten up-and-coming strategies you’ll want to take into consideratio...
One of Marketo’s greatest strengths is its web forms. Marketo’s Form Editor and Forms APIs have tremendous flexibility and potential. Both contribute heavily to Marketo’s reputation ...
Many companies have turned to new strategies that leverage their most valuable asset — their workforce — to reach out directly to leads and possible new recruits. Social recruiting and emp...
Optimal customer engagement requires immaculate data analysis. This message is ringing loud and clear in the Digital Media cosmos. Enter Data Management Platforms (DMPs).
In case you have been on a round trip to Mars lately, the General Data Protection Regulation (GDPR) takes effect on May 25th. The online publishing sector, amongst others, is bracing itself for these ...








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