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Eyal Katz
Marketing

Premium Author Eyal Katz

Tel Aviv, Israel

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ARTICLES BY EYAL KATZ


What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly &...
Marketing for large organizations is different than marketing for small businesses or startups. It requires a different and specialized set of tools. We’ve put together a list of the best market...
These are the 10 best employee advocacy tools according to user info
For traditional retailers, like Abercrombie & Fitch, Build A Bear, and Nordstrom, customer experience has been successfully employed to differentiate themselves from their competitors and create a bra...
Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of in...
If your marketing strategy feels like it’s out of step with the times — or doesn’t yet exist — here are ten up-and-coming strategies you’ll want to take into consideratio...
One of Marketo’s greatest strengths is its web forms. Marketo’s Form Editor and Forms APIs have tremendous flexibility and potential. Both contribute heavily to Marketo’s reputation ...
Many companies have turned to new strategies that leverage their most valuable asset — their workforce — to reach out directly to leads and possible new recruits. Social recruiting and emp...
Optimal customer engagement requires immaculate data analysis. This message is ringing loud and clear in the Digital Media cosmos. Enter Data Management Platforms (DMPs).
In case you have been on a round trip to Mars lately, the General Data Protection Regulation (GDPR) takes effect on May 25th. The online publishing sector, amongst others, is bracing itself for these ...
The legal consequences of not complying with GDPR guidelines have also been clearly defined and leave little to the imagination. Companies in violation of the GDPR may be fined between 2% to 4% of the...
RyanAir went through a crazy time when they were trign to get rewady for the 2018 Christmas and Holiday Season travel rush/It almost cost them the company.
This independent and privately owned software company, which started in the United Kingdom and then turned into an international business, caters to the facilities management and support services indu...
Back in the 80s, popular movies, like Cocktail, were filled with Brian Flanagans that, somehow, possessed a god given ability to say the right thing, always know what needs to be done, and overcome ad...
If it’s any consolation, you’re not alone. 33% of employers make payroll errors costing billions of dollars annually, according to the IRS. The American Payroll Association shows an error ...








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